PUBLIC SCHOOL X Fitbit

Intel isn’t the only tech company successfully infiltrating New York Fashion Week. On the heels of releasing Alta, their stylish line of fitness trackers, wearable tech company Fitbit teamed up with design house PUBLIC SCHOOL for New York Fashion Week.

On Sunday, Fitbit debuted its collaboration as a part of PUBLIC SCHOOL’s Fall 2016 runway show. Models glided down the runway with mixed media fitness trackers that combined fine metal and nylon.

With Alta, Fitbit has come up with a tracker that’s sleeker, slimmer and more flexible, with customizable and interchangeable wristbands— an appeal to win fashion circles if there ever was one.

“We draw our inspiration from New York City’s vibrant, active street culture and the people that surround us where we work, live and thrive,” said Dao-Yi Chow and Maxwell Osborne, Co-Founders of PUBLIC SCHOOL. “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users. Together with Fitbit, our vision is to help people move effortlessly from day-to-night with a look that reflects their unique style and attitude – and motivates them to stay healthy and fit.”

The Fitbit X Public School bands boast all the advanced health and fitness features you expect from Fitbit with an elevated aesthetic. Along with a variety of style options, Alta also nudges you to stay active throughout the day and delivers notifications on the slim display.

Fitbit’s collaboration with Public School makes clear that hardware companies are waking up to the fact that in addition to providing function, they can’t ignore fashion.

PUBLIC SCHOOL for Fitbit accessories are expected to be available later this year at Fitbit.com and select retailers, with international shipping to some countries. The collection of accessories will work with Alta trackers, sold separately $169.95 (CAD), which are available now for presale on Fitbit.com and online at major Canadian retailers.