From buying the perfect present to finding the right outfit for the occasion, weddings are expensive to attend, especially if you’re in the wedding party. According to Global News, 30% of Canadian bridesmaids spend more than $500 on a friend’s wedding, and 20% have spent more than $1000. To us, these estimates seem low, especially once you factor in destination weddings or the cost of bridal showers and the bachelorette party. In today’s episode of the podcast, we’re speaking with an entrepreneur who aims to make weddings more affordable. Her business combines formalwear with the ease of ordering online. Mallory McKewen is the founder and CEO of BridesMade, a Canadian startup that enables wedding parties to rent and return bridesmaids dresses as opposed to purchasing them outright. In this episode, we continue our conversation on the sharing economy, our changing attitude towards ownership, and the generational differences in wedding culture.