What I Saw at New York Fashion Week

This season, Electric Runway attended our first-ever New York Fashion Week. Specifically, we were invited to see a colour-changing dress on the runway at Julianna Bass‘ Spring/Summer 2018 show. The high-accuracy responsive textile was developed in partnership with New York-based company LOOMIA, founded by creative technologist Madison Maxey. The base technologies include thermochromatic inks bonded to a LOOMIA electronic layer that can vary degrees to trigger a colour change in areas determined by the designer. The change in degree isn’t felt by the wearer, but is enough to create the reaction needed to reveal the colours intended.

Learn more about this amazing innovation and fashion tech collaboration here.



Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

Leave a Comment

Your email address will not be published. Required fields are marked *