Shopping in Virtual Reality

We’ve all heard of eCommerce, but what about Vcommerce? While virtual reality may be the future of media, gaming, and entertainment, many in the fashion industry are still grappling with what this emerging technology means for them. In this episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco gets the scoop on Baetes Technology, a Stockholm-based startup that’s hoping to change the way we buy and sell online and in VR. Amanda speaks with chief innovation officer Filip Waak and co-founder and chief sales officer Daniel Sjöberg to learn more about the opportunities for retailers, including turning physical products into digital ones and the possibility of virtual showrooming.

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Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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