Shopping with Robots with Steve Martell

Steve Martell is the VP of Creative Technology at Current Studios, an award-winning agency focused on connecting digital and physical experiences that push the boundaries of technology. Current Studios has done work with well-known consumer brands and retailers, including Walmart, Cover Girl, and Samsung. In his conversation with Fashion Futurist Amanda Cosco, Steve shares what it’s like to bring cutting-edge technology like AI and AR to market via retail.

Steve Martell speaks at FITC

This episode of the Electric Runway podcast is brought to you by FITC Toronto, the leading creative technology conference for designers and disrupters taking place April 29th thru May 1st, 2019 at the Hilton Hotel in Toronto. Use the discount code ‘electricrunway’ to receive 20% off your ticket price.



Current Studios designed this augmented reality experience that transformed the aisles of Walmart into Wakanda, the fictional and futuristic world from Marvel’s Black Panther:

Current Studios created Covergirl’s Olivia, an AI that greets customers at the beauty brand’s first retail store in Time’s Square New York. Photo via Professional Beauty
Covergirl’s Star Wars The Force Awakens Campaign positioned light against dark. Current Studios built an interactive display that used “The Force” (read: gesture control) to enable influencers to discover their makeup style.


Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

Leave a Comment

Your email address will not be published. Required fields are marked *