Steve Martell is the VP of Creative Technology at Current Studios, an award-winning agency focused on connecting digital and physical experiences that push the boundaries of technology. Current Studios has done work with well-known consumer brands and retailers, including Walmart, Cover Girl, and Samsung. In his conversation with Fashion Futurist Amanda Cosco, Steve shares what it’s like to bring cutting-edge technology like AI and AR to market via retail.
This episode of the Electric Runway podcast is brought to you by FITC Toronto, the leading creative technology conference for designers and disrupters taking place April 29th thru May 1st, 2019 at the Hilton Hotel in Toronto. Use the discount code ‘electricrunway’ to receive 20% off your ticket price.
Current Studios designed this augmented reality experience that transformed the aisles of Walmart into Wakanda, the fictional and futuristic world from Marvel’s Black Panther: