Sustainability’s Golden Age | In Conversation with Kelly Drennan of Fashion Takes Action

It’s September, which means it’s officially fashion season, but before the runway shows kick off in New York we’re bringing you a conversation about sustainability in the fashion industry:

When it comes to sustainability, it seems as though the fashion industry is experiencing a kind of reckoning. According to a recent article from Fast Company, the fashion sector is accelerating the pace of the predicted climate disaster. In 2015, fashion and manufacturing generated 1.2 billion tonnes of greenhouse gas and is responsible for a fifth of global water pollution and a third of microplastics in the ocean. So what are fashion brands doing about it?

As a consumer, it’s difficult to wade through the array of information that’s out there. Fast fashion chains like H&M and Zara are making efforts towards using more responsible materials and recycling through take-back programs, but how are you truly supposed to know who made your clothes, and which ones are actually sustainable?

At the same time, new business models like clothing rental services that are popping up seem to be a reaction to mass consumption, but can they really thrive? Here to help us sort through it all is Kelly Drennan.

Kelly has been an advocate for sustainability in the fashion industry for more than a decade. She is a sustainable fashion expert and advocate for the circular economy, as well as the founder of Fashion Takes Action, the only non-profit in Canada dedicated to creating a conscious fashion future and the presenters of WEAR. WEAR, which stands for the World Ethical Apparel Roundtable, is an annual conference that gathers stakeholders to discuss the rapid transformation of the fashion industry towards sustainable and regenerative business practices. You can learn more about WEAR Conference here. 

Electric Runway is proud to be a supporting media partner of WEAR 2019. As such, we’ll be bringing you conversations from key thinkers at WEAR leading up to the October event, so stay tuned to the podcast. If you’d like to attend, use the discount code ER 15 to receive 15% off your tickets. We’ll also be covering WEAR live from the show floor, so stay tuned to us on socials.

Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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