Consumers and the fashion industry alike are realizing that sustainability is more than just a buzzword—it needs to be a way of life and a way of business. Our guest today is a sustainability advocate and an internationally recognized leader in social impact. On Instagram, he’s known as “The Swap King” where he encourages a new generation of fashionistas to trade clothes rather than purchasing new ones. Patrick Duffy is the founder of The Global Fashion Exchange as well as the global partnerships manager for Common Objective, an intelligent business network for the fashion industry. In this conversation with Fashion Futurist Amanda Cosco, he speaks about sustainability beyond the buzzwords and how to be a conscious consumer.