AR for Fashion Archives — Electric Runway

On March 4, 2020
By Amanda Cosco
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Burberry Rolls Out Augmented Reality Experience

As augmented reality becomes more mainstream, fashion brands are increasingly finding ways to implement the technology to better serve their customers. British luxury brand Burberry has rolled out an augmented reality experience to bring products to life via Google search.…

Podcasts

On November 5, 2018
By Amanda Cosco
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Inside the LA Fashion Film Festival

Fashion futurist Amanda Cosco speaks with Leslie Bedolla of the Los Angeles Fashion Film Festival (LAFFF) to find out what exactly is a fashion film. We explore the potentials for brands and consumers as well as the synergies for emerging media like augmented and virtual reality.

FashTechTV

On July 16, 2018
By Amanda Cosco
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How AR and VR Will Impact the Future of the Fashion Industry

Fashion futurist Amanda Cosco shares insights into how augmented and virtual reality will impact all aspects of the fashion industry— from manufacturing to marketing.

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On August 4, 2016
By Amanda Cosco
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A Guide to Fashion and Augmented Reality

Yesterday, we looked at the current state of virtual reality and how leading fashion brands are experimenting with this new medium. Today's post turns our attention to augmented reality. Where virtual reality gives us the opportunity to enter simulated worlds,…