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October 2022 Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. Executive Summary The spookiest thing about October this year had nothing to do with Halloween. It was the price…
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Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…
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Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…
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Don’t Miss this Conversation on Augmented Reality in Fashion and Beauty in Partnership with Samsung

Electric Runway Founder Amanda Cosco is looking forward to moderating a discussion on how augmented reality technologies are impacting fashion and beauty. Tune in Wednesday, September 15th at 5:00 p.m. eastern time for a virtual panel covering business applications, user…
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The Innovation Era with Maureen Conners

What’s the Innovation Era, and why should you care? To find out, we speak with Maureen Conners. Maureen is a speaker and consultant on the innovation economy as well as an experienced board member. In our interview for the Electric Runway podcast, Maureen shares insights on changing consumer behaviour and new business models that are reshaping fashion as we know it.
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Why AR is Our new Mirror

In this episode of the Electric Runway podcast, journalist Amanda Cosco interviews Karim Roushdy, the founder of Meraya. Meraya is an augmented reality app for trying on accessories. The app leverages facial recognition technology as well as artificial intelligence to…
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