Augmented Reality Archives — Electric Runway

On May 16, 2023
By Amanda Cosco
Comments Off on Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented…

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On April 21, 2023
By Amanda Cosco
Comments Off on Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

We're in Santa Monica covering Snap's Partner Summit. Follow Electric Runway on Twitter and Instagram for real-time updates. In the past few years, Snap Inc. has made its plans to double down on the augmented reality category more explicit than…

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On March 23, 2023
By Amanda Cosco
Comments Off on Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Over 250 million people engage with augmented reality every day on Snapchat, but a recent announcement by the app's parent company indicates Snap Inc. is deepening its relationship with retail. This morning, Snap revealed it will extend its technology and…

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On February 5, 2023
By Amanda Cosco
Comments Off on Clara Daguin Collaborates with DressX for Paris Fashion Week

Clara Daguin Collaborates with DressX for Paris Fashion Week

For those who've been reading Electric Runway for some time, the name Clara Daguin will be familiar. We first met the designer at Fashion Tech Berlin in the summer of 2016 and have been following her otherworldly creations ever since.…

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On November 1, 2022
By Amanda Cosco
Comments Off on October 2022 Innovation Round-up

October 2022 Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. Executive Summary The spookiest thing about October this year had nothing to do with Halloween. It was the price…

FashTechTV Speaking

On October 27, 2022
By Amanda Cosco
Comments Off on Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…

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On July 1, 2022
By Amanda Cosco
Comments Off on June Fashion Innovation Round-up

June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…

Trying on shoes in augmented reality on Amazon

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On June 16, 2022
By Amanda Cosco
Comments Off on Amazon Unveils Virtual Try-on for Footwear

Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…

Podcasts Web 3

On June 9, 2022
By Amanda Cosco
Comments Off on How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community…