Augmented Reality

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October 2022 Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. Executive Summary The spookiest thing about October this year had nothing to do with Halloween. It was the price…
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Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…
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June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…
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Trying on shoes in augmented reality on Amazon
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Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…
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How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community…
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Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…
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Augmented Amanda on Substack promotion
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Augmented Amanda: A Newsletter on Substack

As the world of fashion technology gets ever more complicated, we aim for ways to streamline and simplify. This is why we've created a newsletter focused specifically on augmented reality for fashion and beauty. It's called Augmented Amanda, and it's…
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Don’t Miss this Conversation on Augmented Reality in Fashion and Beauty in Partnership with Samsung

Electric Runway Founder Amanda Cosco is looking forward to moderating a discussion on how augmented reality technologies are impacting fashion and beauty. Tune in Wednesday, September 15th at 5:00 p.m. eastern time for a virtual panel covering business applications, user…
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