Augmented Reality Archives — Page 2 of 6

On June 9, 2022
By Amanda Cosco
Comments Off on Burberry Launches AR Shopping Feature

Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…

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On February 21, 2022
By Amanda Cosco
Comments Off on Augmented Amanda: A Newsletter on Substack

Augmented Amanda: A Newsletter on Substack

As the world of fashion technology gets ever more complicated, we aim for ways to streamline and simplify. This is why we've created a newsletter focused specifically on augmented reality for fashion and beauty. It's called Augmented Amanda, and it's…

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On September 9, 2021
By Amanda Cosco
Comments Off on Don’t Miss this Conversation on Augmented Reality in Fashion and Beauty in Partnership with Samsung

Don’t Miss this Conversation on Augmented Reality in Fashion and Beauty in Partnership with Samsung

Electric Runway Founder Amanda Cosco is looking forward to moderating a discussion on how augmented reality technologies are impacting fashion and beauty. Tune in Wednesday, September 15th at 5:00 p.m. eastern time for a virtual panel covering business applications, user…

FashTechTV

On September 8, 2020
By Amanda Cosco
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Are virtual fashion shows the future of fashion week?

Are virtual fashion shows the future of fashion weeks? In this video, Fashion Futurist Amanda Cosco looks at examples of digital catwalk collections that are emerging as an alternative to fashion weeks. In light of COVID-19 and the rising financial…

FashTechTV

On May 19, 2020
By Amanda Cosco
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How Luxury Retailers are using Augmented Reality

By now, many of us may have experienced augmented reality in gaming or through filters on social media, but how are luxury retailers using augmented reality? Stay tuned because in our latest video, we'll share examples of how luxury brands like…

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On March 4, 2020
By Amanda Cosco
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Burberry Rolls Out Augmented Reality Experience

As augmented reality becomes more mainstream, fashion brands are increasingly finding ways to implement the technology to better serve their customers. British luxury brand Burberry has rolled out an augmented reality experience to bring products to life via Google search.…

Podcasts

On March 27, 2019
By Amanda Cosco
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Augmented Reality for Retail (Live Recording from AWENite Toronto)

Today's episode of the Electric Runway podcast is a live recording from a panel I recently moderated focused on augmented reality for retail. The panel took place Thursday, March 21st at Startwell, a co-working and meeting space on King Street West…

News Speaking

On March 12, 2019
By Amanda Cosco
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Join me March 21st for a panel on AR for Retail

Augmented reality (AR) poses unlimited possibilities for transforming the way we interact with the world around us, but can the technology help retail out of its rut? Since 2008, over 12,000 physical stores have been closed due to changes in spending…

Podcasts

On November 5, 2018
By Amanda Cosco
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Inside the LA Fashion Film Festival

Fashion futurist Amanda Cosco speaks with Leslie Bedolla of the Los Angeles Fashion Film Festival (LAFFF) to find out what exactly is a fashion film. We explore the potentials for brands and consumers as well as the synergies for emerging media like augmented and virtual reality.