Augmented Reality Archives — Page 3 of 4

On February 7, 2017
By Amanda Cosco
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Cover Girl Launches AI-Driven Customization App

As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out its Custom Blend app, a smartphone application that leverages…

On January 27, 2017
By Amanda Cosco
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Body Hacking Conference

You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical adjustment, or even a fancy new watch that connects…

Publications

On December 23, 2016
By Amanda Cosco
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The Future of Shopping is Magic

In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a futuristic projector. From the comfort of the family living…

Fashion Tech Friday

On November 25, 2016
By Amanda Cosco
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Friday, November 25

Garmentory scores $2 million in investment, Drawsta releases personalised AR t-shirts, and two fashion tech opportunities you don’t want to miss. It’s Friday, November 25th and here’s what you need to know in #FashionTech

News

On November 23, 2016
By Amanda Cosco
0 Comments

Drawsta Unveils Customized AR T-Shirts

Just in time for Black Friday, our friends at Drawsta have released their customised augmented reality tees. Wearers are able to personalize text animations and emoji, which appear on the shirts when viewed through the Drawsta app. The shirts retail for $36,…

Fashion Tech Friday

On November 11, 2016
By Amanda Cosco
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Friday, November 11, 2016

Will.i.am. deepens his relationship with wearable tech by introducing i.am+ BUTTONS, Emma Shipley tests out augmented reality for a virtual try-on experience, and women across America unite in pantsuits. It's Friday, November 11th, and here's what you need to know in…

Speaking

On October 1, 2016
By Amanda Cosco
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ER Founder Amanda Cosco on The Feed with Amber Mac & Michael B

Earlier this month, we were thrilled to be on Amber Mac's Facebook Live series sponsored by Intel, so you can imagine our continued excitement when Amber invited ER founder Amanda Cosco to be on her podcast. The Feed with Amber Mac…

Podcasts

On September 15, 2016
By Amanda Cosco
1 Comment

Heather Lipner: “Augmented Reality is a New Dimension for Fashion”

On this week's episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco speaks with an entrepreneur who's combining apparel with augmented reality in the cheekiest of ways. Heather Lipner is the creative mind behind Drawsta, a line of t-shirts…

Press

On August 6, 2016
By Amanda Cosco
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Toronto’s Tech Arcade Covered in Betakit

At the Tract 9 technology and design incubator, the Toronto community has a chance to try out the latest in virtual reality through a VR arcade. Tract 9 teamed up with Futurites, a California-based transmedia project focused on encouraging people…