Augmented Reality Archives — Page 4 of 6

On June 14, 2017
By Amanda Cosco
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Holograms, Avatars & Eye-Tracking: Conversations from Dx3 Canada

Earlier this spring, I wandered the show floor at Dx3 Canada, Toronto's largest digital retail conference. For those not familiar with the event, Dx3 looks at the future of technology, digital marketing, and retail. Companies come from all over Canada…

Press Release

On May 29, 2017
By Amanda Cosco
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Estée Lauder Launches Augmented Reality E-Com Previews Powered by ModiFace

Last week, Estée Lauder, the flagship brand of The Estée Lauder Companies, announced the launch of an augmented reality-based product try-on experience, powered by ModiFace. Users on web and mobile applications can try on product shades on their phone or live…

FashTechTV Roundups

On May 24, 2017
By Amanda Cosco
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This was InStore, Our Immersive Event on the Future of Retail

We're so excited to share this highlights reel of InStore with you! For those of you who missed it, InStore was our immersive event on the future of retail, which took place May 2ND at the Design Exchange in Toronto.…

Artifacts

On May 2, 2017
By Amanda Cosco
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InStore: An Immersive Event on the Future of Retail

On May 2, 2017, Electric Runway gathered the fashion and tech communities at Toronto's Design Exchange for an evening affair to remember. Sponsored by the City of Toronto and augmented reality startup Modiface, InStore aimed to ask what the future…

On March 31, 2017
By Amanda Cosco
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InStore: An Immersive Event on the Future of Retail

The way we shop is changing. Websites are behaving more like stores, and stores are behaving more like websites. Whether it's mobile ordering or interactive mirrors, retailers are innovating to offer rich experiences that dissolve the distinction between bricks and clicks.

Publications

On February 7, 2017
By Amanda Cosco
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Cover Girl Launches AI-Driven Customization App

As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out its Custom Blend app, a smartphone application that leverages…

On January 3, 2017
By Amanda Cosco
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Body Hacking Conference

You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical adjustment, or even a fancy new watch that connects…

Publications

On December 23, 2016
By Amanda Cosco
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The Future of Shopping is Magic

In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a futuristic projector. From the comfort of the family living…

Fashion Tech Friday

On November 25, 2016
By Amanda Cosco
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Friday, November 25

Garmentory scores $2 million in investment, Drawsta releases personalised AR t-shirts, and two fashion tech opportunities you don’t want to miss. It’s Friday, November 25th and here’s what you need to know in #FashionTech