Augmented Reality Archives — Page 5 of 6

On November 23, 2016
By Amanda Cosco
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Drawsta Unveils Customized AR T-Shirts

Just in time for Black Friday, our friends at Drawsta have released their customised augmented reality tees. Wearers are able to personalize text animations and emoji, which appear on the shirts when viewed through the Drawsta app. The shirts retail for $36,…

Fashion Tech Friday

On November 11, 2016
By Amanda Cosco
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Friday, November 11, 2016

Will.i.am. deepens his relationship with wearable tech by introducing i.am+ BUTTONS, Emma Shipley tests out augmented reality for a virtual try-on experience, and women across America unite in pantsuits. It's Friday, November 11th, and here's what you need to know in…

Speaking

On October 1, 2016
By Amanda Cosco
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ER Founder Amanda Cosco on The Feed with Amber Mac & Michael B

Earlier this month, we were thrilled to be on Amber Mac's Facebook Live series sponsored by Intel, so you can imagine our continued excitement when Amber invited ER founder Amanda Cosco to be on her podcast. The Feed with Amber Mac…

Podcasts

On September 15, 2016
By Amanda Cosco
1 Comment

Heather Lipner: “Augmented Reality is a New Dimension for Fashion”

On this week's episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco speaks with an entrepreneur who's combining apparel with augmented reality in the cheekiest of ways. Heather Lipner is the creative mind behind Drawsta, a line of t-shirts…

Press

On August 6, 2016
By Amanda Cosco
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Toronto’s Tech Arcade Covered in Betakit

At the Tract 9 technology and design incubator, the Toronto community has a chance to try out the latest in virtual reality through a VR arcade. Tract 9 teamed up with Futurites, a California-based transmedia project focused on encouraging people…

Read

On August 4, 2016
By Amanda Cosco
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A Guide to Fashion and Augmented Reality

Yesterday, we looked at the current state of virtual reality and how leading fashion brands are experimenting with this new medium. Today's post turns our attention to augmented reality. Where virtual reality gives us the opportunity to enter simulated worlds,…

FashTechTV

On June 8, 2016
By Amanda Cosco
1 Comment

Inside AWE 2016

New vlog is up! Amanda Cosco takes you inside Augmented World Expo 2016, one of the largest events in North America exploring virtual and augmented reality + wearable tech.

On May 13, 2016
By Amanda Cosco
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VRTO: Virtual & Augmented Reality World Conference Expo 2016

A unique, international exhibition and professional conference exploring arts, culture and science through immersive technologies. The VRTO Virtual & Augmented Reality World Conference & Expo is a unique event featuring two sides— a public-facing exhibition for the VR curious and…

On May 8, 2016
By Amanda Cosco
0 Comments

Augmented World Expo

Augmented World Expo (AWE) is the world’s largest conference and expo for professionals focused on giving people real superpowers through Augmented Reality, Virtual Reality and Wearable Technology. This year's event takes place at the Santa Clara Convention Center in California…