Augmented Retail Archives — Electric Runway

On March 23, 2023
By Amanda Cosco
Comments Off on Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Over 250 million people engage with augmented reality every day on Snapchat, but a recent announcement by the app's parent company indicates Snap Inc. is deepening its relationship with retail. This morning, Snap revealed it will extend its technology and…

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On August 31, 2022
By Amanda Cosco
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August Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. AUGUST 2022 EXECUTIVE SUMMARY Early this month, the world lost iconic designer Issey Miyake, leaving a gaping hole in…

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On August 1, 2022
By Amanda Cosco
Comments Off on July 2022 Fashion Innovation Round-Up

July 2022 Fashion Innovation Round-Up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. July 2022 Executive Summary While we may be in the dog days of summer, a recent release from Nike…

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On July 1, 2022
By Amanda Cosco
Comments Off on June Fashion Innovation Round-up

June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…

Trying on shoes in augmented reality on Amazon

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On June 16, 2022
By Amanda Cosco
Comments Off on Amazon Unveils Virtual Try-on for Footwear

Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…

Press Release

On June 9, 2022
By Amanda Cosco
Comments Off on Burberry Launches AR Shopping Feature

Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…

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On February 21, 2022
By Amanda Cosco
Comments Off on Augmented Amanda: A Newsletter on Substack

Augmented Amanda: A Newsletter on Substack

As the world of fashion technology gets ever more complicated, we aim for ways to streamline and simplify. This is why we've created a newsletter focused specifically on augmented reality for fashion and beauty. It's called Augmented Amanda, and it's…

News

On March 4, 2020
By Amanda Cosco
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Burberry Rolls Out Augmented Reality Experience

As augmented reality becomes more mainstream, fashion brands are increasingly finding ways to implement the technology to better serve their customers. British luxury brand Burberry has rolled out an augmented reality experience to bring products to life via Google search.…

Podcasts

On March 27, 2019
By Amanda Cosco
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Augmented Reality for Retail (Live Recording from AWENite Toronto)

Today's episode of the Electric Runway podcast is a live recording from a panel I recently moderated focused on augmented reality for retail. The panel took place Thursday, March 21st at Startwell, a co-working and meeting space on King Street West…