Betakit Archives — Electric Runway

On August 25, 2016
By Amanda Cosco
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Betakit Covers Electric Runway’s Fashion Tech Showcase at WWTO

Now that the general public has become accustomed to the idea of wearables thanks to FitBits and Apple Watches, the novelty surrounding wearable tech fashion has died down. Now that the technology is becoming more sophisticated, wearable tech is moving…

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On July 24, 2015
By Amanda Cosco
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Maker Festival Kicks off with Electric Runway, Boldly Mixing Tech with Fashion

[caption id="attachment_2412" align="alignnone" width="1018"] Lindy Wilkins shows off the peacock costume she made as part of her design duo Little Dada for the Maker Festival launch party in Toronto. The LED-lined outfit was an ode to the peacock that escaped…

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On April 17, 2015
By Amanda Cosco
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ER Founder Amanda Cosco quoted in Betakit’s Coverage of FITC

FITC Toronto 2015 – a three-day celebration of design, development, media, and innovation – broke every record this year with over 1250 attendees, 70 presentations, and 50+ sponsors. Expertly organised as always, FITC managed to offer something for everyone, with…

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On March 25, 2015
By Amanda Cosco
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Bridging Bricks & Clicks: How Frank & Oak Wins Millennial Males Online and IRL

At the Frank & Oak retail store in Toronto, 20- and 30-something men wander in and out. Some are regulars, while others poke their heads in for the first time, wondering aloud how long the shop has been open. At…

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On March 17, 2015
By Amanda Cosco
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3 Tech Trends from the Show Floor at #DX32015

Once a year, our growing tech community clusters at the Metro Toronto Convention Centre for Dx3, Canada’s largest digital conference and trade show. Focused on the intersection of digital technology, digital marketing, and digital retail, the two-day event attracts everyone from…

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On January 30, 2015
By Amanda Cosco
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Decoded Fashion Touches Down in Toronto

Lately, I’ve been thinking a lot about the relationship between fashion and technology— mostly in the context of wearables—but a recent meetup at The Working Group in Toronto shifted my focus towards the relationship between tech and fashion as it…