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  • Electric Runway
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FashTechTV
  • On May 19, 2020
  • By Amanda Cosco
  • 0 Comments

How Luxury Retailers are using Augmented Reality

By now, many of us may have experienced augmented reality in gaming or through filters on social media, but how are luxury retailers using augmented reality? Stay tuned because in our latest video, we'll share examples of how luxury brands like…
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Did you know the augmented, virtual, and mixed rea Did you know the augmented, virtual, and mixed reality market is positioned to be worth over $30 billion by 2030? The pandemic has certainly accelerated our use of digital tools, and for many fashion brands augmented reality has gone from a "nice-to-have" to a NECESSITY.  Does your company have a strategy for engaging consumers in mixed reality?

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#vr #xr #mr #mixedreality #virtualreality #augmentedreality #fashion #fashiontech #3d #3ddesign #fashionindustry #businessoffashion #digitalmade #luxuryfashion #ootd #style #techstyle #gaming #future #thefuture #futurist #innovation #fashioninnovation #socialvr #tech
You've heard of smart glasses, but what about smar You've heard of smart glasses, but what about smart contact lenses? 👀 The Mojo Vision Lens, which won CES’s Last Gadget Standing Award, provides wearers with relevant text, image, and video information via an #augmentedreality display. Would you try them? 

#xr #mr #mixedreality #augmentedreality #wearables #fashion #fashiontech #businessoffashion #digitalmade #techstyle #gaming #future #thefuture #futurist #innovation #fashioninnovation #cyborg #transhumanism #ces #ces2021
Rolling into the weekend like ... Rolling into the weekend like ...
The Consumer Electronics Show is entirely online t The Consumer Electronics Show is entirely online this year, and among the buzziest of gadgets is @coldsnap's icecream maker. Here's the scoop: This Nespresso-like machine takes a pod-approach to ice cream and makes frozen treats on demand. 
It's estimated the device will cost between $500- $1000 and hit retail stores in 2022

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#lifestyletech #tech #ces #ces2021 #consumertech #womenintech #smarthome #iot #gadgets #technology #product #design #productdesign #inovation #moderndesign #myhome #homedesign #icecream #dessert #ces2021 #treatyourself
Choosing your #augmentedreality filter before you Choosing your  #augmentedreality filter before your zoom date 

#augmentedreality #filters #masks #3d #future #futurefashion #thefuture #digitalculture #futurism #retrofashion #retroaesthetic #retrofuturism #thejetsons #facefilters #beautytech
What will the dressing room of the future look lik What will the dressing room of the future look like, or will there be a dressing room at all? With COVID-19 closing down retail stores, more people than ever are shopping online. In fact, in the 3rd quarter of 2020, eCommerce rose 37% in the US compared to the same period in 2019 📈

While try-before-you-buy experiences have already been deployed in the beauty, accessories, and footwear industries, body scanning and apparel simulation are much more difficult technical challenges. 

DIGITAL’S NEXT FRONTIER IS THE HUMAN BODY, and eCommerce giants like Amazon and Zalando are working on scanning tech to augment the the try-on experience. This can be used for predicting size or enabling a supply chain shift whereby products are made-to-order instead of mass produced. 

So ✨step into the change room of the future, which may not be a change room at all, but will certainly be a change from what we're used to ✨

Images via @elledecoritalia

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#futurism #design #aesthetic #the #future #tech #wear #cyberpunk #innovation #fashion #fashiontech #architechture #interior #ombre #pinkaesthetic #phygital #3ecommerce #retail #retailtech #changerooms #decor #design #retro #retrofuturism #bodyscanning #ai #fittech #scanning #scanningtech #3d #3dart
Repost @holition ・・・⁣ Simulating actual p Repost @holition 
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Simulating actual physical products being worn virtually by consumers has always been the key focus area of Holition's #augmentedreality technology, long before the introduction of 5G or the concerns brought about by COVID-19.⁠⁠⁣
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📸 via @vogueportugal

#augmentedreality #fashion #fashiontech #ar #innovation #future #thefuture #marketing #fashionjournalism #design #immersive #xr #mixedreality
2020 was a year to remember for many reasons, incl 2020 was a year to remember for many reasons, including how it pushed the fashion industry to embrace a more digital future 🤖 ⚡️🔮 

With the pandemic throwing the fashion calendar (along with the global economy) off-kilter, and IRL runway shows nearly impossible, many brands turned to mixed reality to showcase collections and engage audiences in new ways.

Here are 5 moments that captured our imagination in 2020: 

1. Balenciaga’s VR Game “Afterworld: The Age of Tomorrow" was presented in virtual reality. Invitees were sent an Oculus headset and invited to wander through a future world complete with stylish avatars donning the latest collection.

2. Women's ready-to-wear label Khaite turned heads when the brand released a QR-activated augmented reality experience that put audiences front row for a socially-distant and interactive runway show.

3. Perhaps most overlooked this year was the digital runway show from emerging designer Anifa Mvemba. Hanifa's Pink Label Congo Collection was brought to life not by models, but by 3D image rendering and animation software. 

4. LV's Fashion Theme Park - The iconic luxury brand goes full on shipping container yard with a branded theme park in Miami’s Design District, complete with trippy augmented reality components designed to help you escape reality. 

5. The Circular Fashion Summit - Presented by lablaco, the Circular Fashion Summit took place 100% in virtual reality this year. Attendees from around the world met inside AltSpace VR, a virtual meetup application, to discuss issues related to sustainability, social responsibility, and the environment

What were your standout moments for 2020 when it comes to fashion innovation?

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#vr #xr #mr #mixedreality #virtualreality #augmentedreality #fashion #fashiontech #3d #3ddesign #fashionindustry #businessoffashion #digitalmade #luxuryfashion #ootd #style #techstyle #gaming #future #thefuture #futurist #innovation #fashioninnovation #socialvr #fashionmarketing
Reading right now: Digital-only beauty: from gamin Reading right now: Digital-only beauty: from gaming skins to Zoom makeup on @voguebusiness by @maghanmcd 💄🎮 🎨⁠⠀⁣
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"Digital beauty is maturing beyond AR try-on to become a standalone product" ⁠⠀⁣
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Link in bio if you want to check out the article ⁠⠀⁣
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Filters and images via @ines.alpha⁠⠀⁣
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#augmentedreality #ar #mixedreality #beauty #fashion #fashiontech #digitaltwins #phygitalretail #phygital #makeup #beautytech #aestheticshot #aestheticrevolution #aestheticsarmy #tech #technology #immersivetechnology #futuristic #thefuture #cyber #futurefashion #futuristicfashion #cybergoth #techwear #techstyle
Today: Electric Runway founder @amanda_cosco is ch Today: Electric Runway founder @amanda_cosco is chatting with @women_of_wearables about consumer spending patterns, the future of commerce, and social impact. DM us in the next half hour for a link to join. 

#socialimpact #sustainablefashion #fashiontech #webinar #zoom #digital #digitalfashion #fashionindustry #commerce #digitization #soreal #augmentedreality #augmentedretail innovation #virtualrunway #vrrunwayshow #ar
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