Electric Runway

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June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…
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Trying on shoes in augmented reality on Amazon
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Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…
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Can eCommerce be a Metaverse Experience?

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into…
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What is Digital Fashion?

Digital fashion is quickly becoming an asset class, but what exactly is digital fashion? How does it work and what are the use cases? In this video, fashion futurist Amanda Cosco explores the definition of digital fashion as well as…
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How 3D will Transform Commerce

We've been hearing about 3D in digital fashion, in creating the metaverse, and even in augmented reality. 3D is defined as photorealistic representations of real-world objects that can be used for a variety of purposes, including retailing, merchandising, assisting sales,…
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Building the WordPress of Fashion Development

The global pandemic has disrupted supply chains all over the world and the fashion industry is of course no exception.  Global manufacturing and distribution is a much bigger challenge than ever before. Our guest today is Tricia Hoke, the founder…
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