Electric Runway Archives — Page 2 of 14

On October 3, 2022
By Amanda Cosco
Comments Off on HUAWEI’s GT3 Pro is a Luxury Timepiece with Smart Features

HUAWEI’s GT3 Pro is a Luxury Timepiece with Smart Features

So you've been in a steady and committed relationship with your Apple Watch for a few years now, and although you may love it, you can't help but wonder what else is out there. Well, you've come to the right…

FashTechTV

On September 15, 2022
By Amanda Cosco
Comments Off on Augmented Reality Merchandise: T-Shirts Comes to Life with AR

Augmented Reality Merchandise: T-Shirts Comes to Life with AR

Augmented reality is an innovative way to bring merchandise and marketing materials to life. In this video, fashion futurist Amanda Cosco explores how startups FFFACE ME and FINCH are collaborating to augment fashion with digital technology.

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On August 1, 2022
By Amanda Cosco
Comments Off on July 2022 Fashion Innovation Round-Up

July 2022 Fashion Innovation Round-Up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. July 2022 Executive Summary While we may be in the dog days of summer, a recent release from Nike…

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On July 1, 2022
By Amanda Cosco
Comments Off on June Fashion Innovation Round-up

June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…

Podcasts

On June 28, 2022
By Amanda Cosco
Comments Off on Creating a New Reality for Fashion: The Dematerialised and Web3 Virtual Goods

Creating a New Reality for Fashion: The Dematerialised and Web3 Virtual Goods

If you’ve been following fashion innovation for the past year, it seems you can’t open up Instagram or read an article without hearing about The Dematerialised. And probably for good reason. The brand is on a mission to create a…

Trying on shoes in augmented reality on Amazon

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On June 16, 2022
By Amanda Cosco
Comments Off on Amazon Unveils Virtual Try-on for Footwear

Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…

Podcasts

On May 24, 2022
By Amanda Cosco
Comments Off on Can eCommerce be a Metaverse Experience?

Can eCommerce be a Metaverse Experience?

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into…

Podcasts

On April 28, 2022
By Amanda Cosco
Comments Off on This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

There is no shortage of software trying to serve the fashion industry, but few products really understand the industry itself. A crop of startups throughout the world are all trying to solve the problem of fit when it comes to…

Podcasts

On April 13, 2022
By Amanda Cosco
Comments Off on Merging Style and Science to Optimize Tailoring for the Modern World

Merging Style and Science to Optimize Tailoring for the Modern World

Here’s a question for apparel retailers: how do you close more sales with shoppers and ensure they don’t return the items they purchase from your store? Answer: make sure they’re happy with the experience and the product they ended up…