Fashion Tech Campaign

This Smart Dress Tracks how Often Women Are Groped in Clubs

The Schweppes Dress for Respect Campaign tracked in real-time how often three women were touched at one party in Brazil. At the centre of the campaign were three party dresses, each equipped with pressure sensors. The sensors captured information about where and how often their wearers’ bodies were touched. This data was then relayed to a team through Bluetooth technology.
Read More