InStore Archives — Electric Runway

On November 27, 2017
By Amanda Cosco
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How CALA Enables Designers to Compete with Zara

In today's world of fast fashion, it's hard—if not impossible—for a new or emerging designer to compete with fast fashion. In this video, fashion tech journalist Amanda Cosco sits down with Andrew Wyatt of CALA to explore how technology can enable…

FashTechTV

On September 1, 2017
By Amanda Cosco
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The Future of Shopping in Virtual Reality: In Conversation with Shopify’s Daniel Beauchamp

You've heard of e-commerce, but what about v-commerce? Shopping in virtual reality is closer than we think. While most VR experiences we've seen thus far from fashion brands like Tommy Hilfiger and Topshop are about consuming fashion, what about using…

FashTechTV Roundups

On May 24, 2017
By Amanda Cosco
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This was InStore, Our Immersive Event on the Future of Retail

We're so excited to share this highlights reel of InStore with you! For those of you who missed it, InStore was our immersive event on the future of retail, which took place May 2ND at the Design Exchange in Toronto.…

On March 31, 2017
By Amanda Cosco
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InStore: An Immersive Event on the Future of Retail

The way we shop is changing. Websites are behaving more like stores, and stores are behaving more like websites. Whether it's mobile ordering or interactive mirrors, retailers are innovating to offer rich experiences that dissolve the distinction between bricks and clicks.

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On March 30, 2017
By Amanda Cosco
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Electric Runway Seeks Volunteers in the 6ix

Electric Runway has teamed up with the Design Exchange, StartupHere Toronto, the City of Toronto, and ModiFace to bring you InStore, an immersive event on the future of retail (May 2, 2017 in Toronto). We are currently building a small army…