Parham Aarabi Archives — Electric Runway

On April 11, 2018
By Amanda Cosco
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Toronto Tech Community Gathers to Discuss the State of AR in Canada

Last night, the Toronto tech community got together for an intimate summit on the state of augmented reality in Canada. Hosted by OMERS Ventures, the venture division of OMERS Private Markets, the event was organized by AWE Toronto, the local chapter of…

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On August 9, 2017
By Amanda Cosco
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Putting the ‘AR’ in Art

Before Nintendo and PlayStation became household staples for middle-class American gamers, there were the arcades of the late 70s and early 80s. For many of that era, games like Donkey Kong and Space Invaders were first experienced as big blinking…

Speaking

On August 8, 2017
By Amanda Cosco
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AR + VR Industry Night in Toronto

On August 2nd, 2017, I had the opportunity to take the stage at House of VR for We Are Wearables' VR/AR Industry Night. For those not in the know, We Are Wearables is the world's largest wearable technology community, with…

Press Release

On May 29, 2017
By Amanda Cosco
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Estée Lauder Launches Augmented Reality E-Com Previews Powered by ModiFace

Last week, Estée Lauder, the flagship brand of The Estée Lauder Companies, announced the launch of an augmented reality-based product try-on experience, powered by ModiFace. Users on web and mobile applications can try on product shades on their phone or live…

Podcasts

On January 28, 2016
By Amanda Cosco
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Parham Aarabi of ModiFace: “AR Will be Everywhere”

This week on the Electric Runway podcast, Amanda Cosco’s conversation with Parham Aarabi, Founder and CEO of ModiFace, a skin analysis and facial visualization company aiming to change the way we see ourselves.