London Bets Big on Personalization

From curated recommendations to selecting the patterns and finishings on a made-to-order dress shirt, personalizing products or experiences isn't just a nice option for shoppers, it's an emerging trend. As the Business of Fashion reports, personalization is expected to be one…
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Is this the Future of Fit?

If you've ever ordered clothing online, you've probably found yourself praying to the fashion gods the items you're purchasing will fit. After all, with so many brands and different interpretations of size, it seems you're always risking it when clicking for clothes. Merchandise that…
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Shoes That are an Extension of the Foot

Ladies, it's 2017—why do our high heels still hurt us? Our guest today on the Electric Runway podcast has the answer (and the solution, too!) Sandra Gault is the founder of True Gault, company revolutionizing the way we buy shoes. On, customers are invited to engage in an array of technologies, from a scanning app that ensures the perfect fit to a design software that lets me customize colours and leathers. Kicks are handmade in Spain and start at $250 a pair and are shipped to your door in less than a month in the US & Canada. Say goodbye to your blisters, babes
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