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Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…
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Tech Takes Over New York Fashion Week

Technology has always played an interesting role at New York Fashion Week, but this September it seems the headlines were dominated by news of augmented reality filters, NFT drops, and collaborations with gaming platforms. Technology continues to play a role…
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Image of Mark Zuckerberg and Eva Chen as avatars modelling clothing options from the avatar store
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Meta Wants to Sell you Digital Fashion

In case you missed the news last week, Meta announced it's going to open up a digital clothing store where you can purchase outfits for your avatars. Dubbed the "Meta Avatars Store," this virtual retail space will sell items from fashion…
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Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…
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