Snapchat Archives — Electric Runway

On May 16, 2023
By Amanda Cosco
Comments Off on Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented…

News

On April 21, 2023
By Amanda Cosco
Comments Off on Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

We're in Santa Monica covering Snap's Partner Summit. Follow Electric Runway on Twitter and Instagram for real-time updates. In the past few years, Snap Inc. has made its plans to double down on the augmented reality category more explicit than…

News Read

On March 23, 2023
By Amanda Cosco
Comments Off on Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Over 250 million people engage with augmented reality every day on Snapchat, but a recent announcement by the app's parent company indicates Snap Inc. is deepening its relationship with retail. This morning, Snap revealed it will extend its technology and…

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On September 18, 2022
By Amanda Cosco
Comments Off on Tech Takes Over New York Fashion Week

Tech Takes Over New York Fashion Week

Technology has always played an interesting role at New York Fashion Week, but this September it seems the headlines were dominated by news of augmented reality filters, NFT drops, and collaborations with gaming platforms. Technology continues to play a role…

FashTechTV

On May 19, 2020
By Amanda Cosco
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How Luxury Retailers are using Augmented Reality

By now, many of us may have experienced augmented reality in gaming or through filters on social media, but how are luxury retailers using augmented reality? Stay tuned because in our latest video, we'll share examples of how luxury brands like…

Podcasts

On November 30, 2017
By Johanne Rasmussen
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What Augmented Reality Means for the Fashion Industry

On the Electric Runway Podcast this week, fashion tech journalist Amanda Cosco sits down with Helen Papagiannis – one of the leading thinkers in augmented reality. In addition to being a designer, researcher, and public speaker on the subject, Helen is…

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On September 30, 2016
By Amanda Cosco
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Fashion Tech Friday: September 30, 2016

Nike announces a sale date for its HyperAdapt self-lacing sneakers, Snapchat rebrands as Snap Inc. and announces they're getting into hardware with Spectacles, and Best Buy teams up with PCH International. It's all in your Fashion Tech Friday round-up. Join…

Podcasts

On September 23, 2016
By Amanda Cosco
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#NYFW Fashion Tech Round-up with Liza Kindred

This week's guest on the Electric Runway podcast is the one and only Liza Kindred, fellow fashion tech expert and the founder of Third Wave Fashion. Liza is here to help me round-up fashion tech as seen at New York…

Fashion Tech Friday

On September 16, 2016
By Amanda Cosco
0 Comments

Introducing Fashion Tech Fridays

Michael Kors and Kate Spade delve into connected devices, digital disruption at #NYFW, and what chatbots mean for the fashion and beauty industries. This is your Fashion Tech Friday recap. ((ICYMI: We're starting a new YouTube series called Fashion Tech…