virtual showrooms

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Virtual Stores | In Conversation with Emperia VR

During the pandemic, retailers and brands had to transition quickly to digital to continue to do business, and the fashion industry was no exception. A number of brands like Puma and retailers like Selfridges experimented with virtual showrooms—which are defined…
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Tech Takes Over New York Fashion Week

Technology has always played an interesting role at New York Fashion Week, but this September it seems the headlines were dominated by news of augmented reality filters, NFT drops, and collaborations with gaming platforms. Technology continues to play a role…
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Designing Virtual Stores and Showrooms with Dyson

Virtual showrooms- 3D clickable, user-centric branded spaces—were once a nice-to-have, a way of testing out futuristic experiences in a way that complements a company’s physical retail footprint. But with the ongoing pandemic, virtual showrooms are becoming a meaningful way of…
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