Zara Archives — Electric Runway

On April 26, 2018
By Amanda Cosco
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Electric Runway featured on NTDTV

We're proud that our coverage of Zara's Augmented Reality app has been featured on NTDTV. Check out the segment below, which pulled from our FashionTech Friday series, a weekly round-up of the latest news in the industry. https://www.youtube.com/watch?v=GfkFh0nQaQI

FashTechTV

On April 19, 2018
By Amanda Cosco
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Testing out ZARA’s Augmented Reality Experience

Yesterday, ZARA unveiled it's augmented reality experience across 120 flagship locations in an effort to connect with increasingly mobile-focused shoppers. As the main brand for Inditex group, one of the largest retailers in the world, ZARA is leading the way for…

FashTechTV

On November 27, 2017
By Amanda Cosco
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How CALA Enables Designers to Compete with Zara

In today's world of fast fashion, it's hard—if not impossible—for a new or emerging designer to compete with fast fashion. In this video, fashion tech journalist Amanda Cosco sits down with Andrew Wyatt of CALA to explore how technology can enable…