Testing out ZARA’s Augmented Reality Experience

Yesterday, ZARA¬†unveiled it’s augmented reality experience across 120 flagship locations in an effort to connect with increasingly mobile-focused shoppers. As the main brand for Inditex group, one of the largest retailers in the world, ZARA is leading the way for a new wave of experimental commerce that leverages emerging technologies like augmented reality. We’ve all … Continue reading Testing out ZARA’s Augmented Reality Experience