Zinc Group, the makers behind the smart pregnancy wearable Bloomlife, have unveiled another wearable created with women in mind. iBreve is a clip designed to comfortably attach to any bra to provide real-time feedback on the speed and size of each breath. The device interfaces with your mobile phone to empower users to understand and adapt their breathing.
iBreve was created in collaboration with former Google employees Flavia and Jacob Wahl. The two wanted to create a simple and instant way for women to manage stress and help improve stress resilience. While iBreve was designed with women in mind, on their website they indicate a male version is coming soon (although we can’t see why men couldn’t use this device, too).
While wearables such as Muse have dominated the Wellness Wearables space, there’s certainly room for more, especially when it comes to stress management. According to the American Psychological Association, 77% of Americans say they regularly experience physical symptoms caused by stress, while 73% report they regularly experience psychological systems due to stress.
As the hype surrounding wearable tech cools, products must prove themselves useful or perish. While many devices try to be everything to everyone, iBreve has a clearly defined audience and a simple, focused goal to make people less stressed. In a world of clunky gadgets cluttered with features, iBreve’s simplistic approach is a breath of fresh air.
