Tile Gets Style

If you’re like me and you’re always wondering where you left your keys (usually in the door) then you’ve probably heard of Tile. The Silicon Valley-based company is on a mission to help people find the things that matter to them by connecting everyday objects to the internet.

Now, Tile has rolled out two new form factors meant to reflect our lifestyles. Introducing the Tile Pro Series, including Tile Spot and Tile Style. Both of the devices come equipped with the same location tracking you’ve come to expect from Tile, plus upgrades in terms of the device’s Bluetooth range (now up to 200 feet) and sound.

Tile Sport features a unique tread-like design and dark slate finish with a graphite ring that offers extra durability. Framed with a champagne gold ring, Tile Style is satin white with a subtly-ridged texture, making it the perfect accessory to attach to valuable items. Both new products come with a convenient hole so that they can easily loop onto keyrings or bags.

“The Tile community is creating a world where everyone can find the things that matter to them,” says Mike Farley, CEO and Co-Founder of Tile. “The new Tile Pro Series was built with both performance and style in mind so that Tilers can find their things wherever life takes them—whether hitting the slopes, travelling the world or enjoying a night out.”

The Tile Pro Series is accompanied with new Tile app features designed specifically for the new products. Now with volume control and two additional ringtones, the Tile app allows users to personalize the sound of their Tile devices. A redesigned proximity meter provides improved accuracy to help Tilers more easily find their stuff within the new products’ expanded 200-foot range. If an item is tucked deep underneath blankets or if the user doesn’t want to interrupt those around them, the proximity meter will visually let the user know if they are getting closer or further away from the item.

“When it comes to Tile, what you see is a tiny device that attaches to your things. What you don’t see are the millions of Tile community members helping keep your belongings safe. Every day, we hear powerful stories of how the anonymous heroes of our community help each other simply by running the Tile app. It’s a simple action, but one that has a lasting impact,” says Farley. Tile says their community spans 230 countries and territories and helps people locate more two million items every day, including stolen cars, bikes, bags, jewellery, pets, passports, cameras, and—of course—countless keys and wallets.

Using the app is the equivalent of activating your own personal search party to find your things. Users can ring their things with one of eight ringtones, or use Tile in reverse to locate their phone—even if it’s on silnet. They can also see the last place they had their item on a map, and if the item has been moved, they can enlist the power of the Tile community to help them find it.

The Tile Pro Series is now available online from thetileapp.com, as well as at major retailers. Both Tile Style and Tile Sport retail for CAD$45 each, or CAD$80 for a two-pack. The Tile Style and Sport Combo Pack of 2 Tiles (one each) will also be available for CAD$80. Retailers include Amazon and Best Buy.

Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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