Unravelling the Business of Denim

Today on the Electric Runway podcast, we’re speaking to a startup that’s transforming everything about denim, from the way it’s made to the way we shop for it. Unspun is a venture-backed robotics and apparel company. Their main brand, Denim Unspun, doesn’t believe in inventory. Instead, they take a 3D scan of your body and manufacture one-of-a-kind jeans just for you in the style and wash you choose.

We’ve talked about on the podcast before how a single pair of jeans takes more than 2,000 gallons of water to produce—that’s about 20 bathtubs of water ? Not to mention the chemical runoff that pollutes waterways in China, Bangladesh, and India through the dying process.

Denim Unspun aims to reduce global carbon emissions through intentional manufacturing via environmentally conscious processes and high-quality materials. They have two headquarters, one in San Francisco and the other in Hong Kong, but their vision is global. Tune in to hear Chief Visionary and co-founder Beth Esponnette share what it’s like to shop for jeans that don’t yet exist and how on-demand manufacturing will drastically reshape the global fashion landscape. As always, don’t forget to subscribe to us on iTunes, Soundcloud, or your favorite podcasting app. 


Link Love:

Visit Denim Unspun’s website here

Learn more about the 3D scanning startup behind Denim Unspun

Further Resources

H&M Accused of Burning 12 Tonnes of New, Unsold Clothing Per Year – Fashion United 

Documentary: River Blue 

Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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