Are virtual fashion shows the future of fashion week?

Are virtual fashion shows the future of fashion weeks? In this video, Fashion Futurist Amanda Cosco looks at examples of digital catwalk collections that are emerging as an alternative to fashion weeks. In light of COVID-19 and the rising financial and environmental cost of producing fashion events, 3D virtual shows and augmented reality experiences are emerging as an exciting and even more accessible alternative compared to the traditional fashion calendar.  

 

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Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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