Virtually Vogue: Fashion and Retail in Second Life

This week on the Electric Runway podcast, we’re continuing our conversation on avatars and digital representation with Ebbe Altberg, the CEO of Linden Lab, the company behind Second Life. In case you’re not familiar with it, Second Life is an online virtual world created in 2002. Today, approximately one million people log in regularly to play.

What we were interested in—and the reason we reached out to Ebbe—is to learn more about how fashion, retail and commerce work in Second Life, as we’re increasingly fascinated with virtual clothing and virtual shopping. We were also curious to learn more about Sansar, Linden Lab’s foray into social virtual reality.

There’s a lot we can extrapolate about the future of fashion and culture by looking at how people behave in online games today, including how they choose to dress and where their clothes come from. Ebbe’s conversation with fashion futurist Amanda Cosco explores what we can extrapolate about the future of fashion and culture by looking at how people behave in online games today, including how they dress, where they shop, and where their clothes come from.

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Further Reading:

Kim Kardashian Promotes Perfume Brand With Second Life Avatar Of Kim Kardashian

Even in a Virtual World, ‘Stuff’ Matters

Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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