Electric Runway has returned from Barcelona where founder and FashionTech journalist Amanda Cosco was taking part in Reshape. As you heard in last week’s episode, Reshape is an exhibition and content series that explores the future of fashion through the lens of innovation. This week, we hear from Miquel Serrano, the Events Director at Fira de Barcelona. Fira de Barcelona has a portfolio of 70 international trade shows and over 4.4 million square feet of show space. Each year, Fira gathers over 35,000 companies and 3 million visitors, making it one of Europe’s largest trade and convention organizations.
In this episode, you’ll learn more about how European infrastructure supports emerging design, and why Barcelona seems to be a breeding ground for innovation over the years.