Consulting & Advisory
Electric Runway works with the most innovative brands on their runway to success
Fortune 500 companies and startups alike leverage Electric Runway’s strategic insights and global expertise to future-proof their brands, gain market intelligence, and make better business decisions.
B2B Services
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For Fashion & Beauty Businesses | Innovate, Adapt, and Lead
In an industry that moves at the speed of technology, staying relevant means staying ahead. Electric Runway works with fashion and beauty businesses to identify key challenges and roadblocks to innovation. We provide strategic insights on the latest tools, trends, and technologies shaping the next generation of products, production methods, and consumer experiences.
Our expertise helps you:
✅ Pinpoint challenges and inefficiencies slowing down innovation.
✅ Discover best-in-class solutions tailored to your unique business needs.
✅ Leverage emerging technologies to streamline operations and enhance sustainability.
✅ Integrate technology into your products and marketing—from AI-powered personalization and augmented reality experiences to smart materials and digital fashion.
✅ Stay ahead of industry shifts with expert guidance on digital transformation.
Whether you're exploring virtual try-ons, smart textiles, or immersive brand storytelling, Electric Runway helps brands navigate the evolving landscape of fashion and beauty with confidence.
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For Retailers | Innovate the Customer Experience
The retail landscape is evolving rapidly, and brands must adapt to new consumer behaviors and technologies to stay competitive. Electric Runway helps retailers bridge the gap between physical and digital experiences, offering expert guidance on integrating fashion, technology, and sustainability into their business strategies.
We work with retailers to:
✅ Analyze emerging retail trends and provide insights on key innovations, from AI-driven personalization to immersive in-store experiences.
✅ Develop omnichannel strategies that enhance customer engagement both online and offline, leveraging AR/VR, digital product passports, and interactive shopping tools.
✅ Advise on retail technology adoption, helping brands evaluate and implement solutions like smart mirrors, virtual try-ons, and cashierless checkout systems.
✅ Create sustainability and circularity strategies to align with the growing demand for eco-conscious retail, including rental, resale, and upcycling models.
✅ Deliver keynote presentations and workshops to educate teams on the future of retail, emerging consumer behaviours, and industry best practices.
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For Startups | Accelerate Your Growth in Fashion & Beauty
Electric Runway has a proven track record of helping the most innovative startups find their footing and scale successfully. We work with early-stage companies to refine their strategies, strengthen brand positioning, and craft compelling messaging that resonates with customers, partners, and investors.
We provide:
✅ Strategic Brand Positioning & Messaging
Define your unique value proposition and establish a strong market presence.
✅ Business Development & Go-to-Market Support
Identify key opportunities and develop strategies to win new business.
✅ Investor & Sales Presentations
Craft pitch decks and presentations that captivate both prospects and investors.
✅ Fundraising & Growth Advisory
Learn from an advisor with experience securing funding and building relationships with industry leaders.
Save time and resources by working with a seasoned expert who understands the challenges of launching and scaling a startup in fashion and beauty.
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For Technology Companies | Expanding into Fashion & Beauty
For Technology Companies: Expanding into Fashion & Beauty
Break into the fashion and beauty industries with confidence. Electric Runway helps technology companies understand the unique market dynamics, messaging strategies, and operational methods that drive these sectors.
We provide:
✅ Market Insights & Industry Knowledge
Gain a deep understanding of fashion and beauty landscapes, consumer behaviors, and emerging trends.
✅ Strategic Positioning & Messaging
Tailor your value proposition to resonate with fashion and beauty brands.
✅ Partnership & Business Development Support
Identify and overcome roadblocks to collaboration within these industries.
✅ Sector-Specific Applications
Uncover new revenue streams by aligning your technology with fashion and beauty use cases.
With over a decade of experience working at the intersection of fashion, beauty, and technology, Electric Runway equips tech companies with the insights and connections to drive growth, forge partnerships, and establish a lasting presence in these industries.
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For Investors | Navigating the Future of Fashion & Technology
The intersection of fashion and technology presents immense opportunities, but staying ahead of emerging trends requires insight, research, and industry expertise. Electric Runway works with investors looking to understand the evolving landscape of fashion innovation—from smart textiles and AI-driven retail to biotech materials and circular fashion models.
We provide:
✅ Market Intelligence & Trend Reports
Curated insights on the latest advancements shaping the fashion-tech industry.
✅ Due Diligence & Advisory
In-depth analysis of startups and emerging technologies to help investors make informed decisions.
✅ Industry Access & Networking
Connections with key players, from founders and technologists to fashion executives and retail innovators.
✅ Educational Workshops & Briefings
Tailored sessions that break down complex technologies and their market potential.
Whether you’re exploring new investment opportunities or want to deepen your understanding of fashion’s digital transformation, Electric Runway can equip you with the knowledge and connections to make strategic decisions.
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For Academia & Higher Education
Electric Runway collaborates with universities, research institutions, and educators to bring forward-thinking insights into the classroom. As fashion undergoes a digital transformation, we help academic communities stay at the forefront of innovation by exploring the intersection of design, technology, and sustainability.
We offer:
✅ Guest Lectures & Speaking Engagements
Engaging presentations on emerging technologies in fashion, from AI and digital fashion to biotech materials and circular economies.
✅ Curriculum Development & Course Contributions
Assistance in integrating fashion technology topics into existing programs or developing specialized courses.
✅ Industry Research & Thought Leadership
Collaboration on academic research, white papers, and reports that examine the evolving role of technology in fashion.
✅ Workshops & Experiential Learning
Interactive sessions that give students hands-on exposure to tools and concepts shaping the future of fashion.
By working with Electric Runway, educators and students gain access to cutting-edge knowledge, global industry connections, and real-world applications of fashion technology.
What People Are Saying…
Dr Parham Aarabi, Founder of ModiFace (acquired by L'Oréal) and Professor of Electrical and Computer Engineering at the University of Toronto
“Amanda is a thoughtful leader with a knack for communicating emerging technology. As the founder of ModiFace, I witnessed her talent for journalism and passion for communicating augmented reality and its use cases for the beauty industry. Later, I worked with a startup she had founded focused on bias detection. Her skillset at the intersection of media, marketing, fashion, beauty and technology resulted in her ability to sell the data from that startup and swiftly exit. I can’t wait to see what she does next!”
Larissa Posner, Founder & CEO of StyeScan
Amanda is a focused and talented professional at the intersection of marketing and technology. From inception to growth stages of StyleScan, she has helped us evolve our messaging so we can secure both new clients and venture funding. Amanda has a knack for producing beautiful and thoughtful website copy, investor decks, marketing materials, and more. She’s a strategic thinker who is also able to leverage her network to benefit her clients. I would highly recommend her to startups looking to polish their pitch or get a leg up on their communications.
David Rogers, Digital marketing expert with a focus on content strategy and account based marketing
Amanda and I worked together when she was a contractor at Blue Bite because of her expertise in Fashion Tech, and over about three years I was continually impressed with her mastery of all things digital marketing. We worked on a wide variety of projects, including: video strategy and creation, event speaking, planning and attendance, podcast production and interviews, social media strategy and much more. She thoroughly learned not only our product and messaging, but also how we worked as a company—and in many cases she improved and streamlined marketing workflows. Anyone who works with Amanda will be lucky to have her expertise as part of their team, and you can expect great results from day one.
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Looking to learn more about our consulting and advisory services? Follow the link and fill out the form to get in touch.