Journalistic Code of Conduct

At Electric Runway, we’re committed to providing you thoughtful, independent journalism produced and distributed with integrity.

Here’s our Journalistic Code of Conduct:

1. Truth and Accuracy

  • Commitment to Facts: We aim to ensure all information disseminated on Electric Runway is accurate and fair. We avoid speculation and confirm facts with sources.

  • Corrections: We promise to correct any errors and ensure that corrections are transparent and accessible to the audience.

2. Independence

  • Avoid Conflicts of Interest: We promise to disclose any potential conflicts of interest

  • Editorial Independence: We will maintain independence from political, commercial, or special interests and do not allow outside influences to affect editorial decisions.

3. Fairness and Impartiality

  • Balanced Reporting: We strive to present all relevant sides of an issue and provide a balanced perspective.

  • Impartial Language: We aim to use neutral language and avoid loaded terms that could suggest bias.

4. Accountability

  • Responsibility: We take responsibility for the accuracy and fairness of our work. We are prepared to provide evidence for claims and sources.

  • Transparency: We aim to be open about the processes and methods used in our reporting.

5. Respect and Privacy

  • Dignity: We treat all subjects of reporting with respect and dignity, avoiding unnecessary intrusion into private lives.

  • Consent: We seek informed consent from individuals when conducting interviews and capturing images in private settings.

6. Plagiarism and Originality

  • Credit: We always attribute sources of information, quotes, and media

  • Originality: We produce original content and provide fresh perspectives rather than relying on recycled material.

7. Diversity and Inclusion

  • Representation: Electric Runway strives to include diverse voices and perspectives in our reporting.

  • Inclusive Language: We use language that is inclusive and respectful to all individuals, regardless of race, gender, ethnicity, religion, or any other characteristic.

8. Ethical Advertising

  • Clear Separation: We clearly distinguish between editorial content and advertising. If a newsletter or social media post is sponsored, it’s clearly labelled as such.

  • Ethical Standards: We do not work with advertisers that are misleading or harmful.

This code of conduct is a synthesis of widely accepted ethical guidelines in journalism. It draws from various reputable sources, such as the Society of Professional Journalists (SPJ) Code of Ethics, the Ethical Journalism Network, and guidelines from major journalistic organizations. Questions? email amanda@electricrunway.com